3). What kind of media institution might distribute your media product and why?


For my product I chose IPC media to distribute it as they dont have a specific rock magazine and I think that they would really benefit from distributing a rock magazine as it would bring a whole new customer base. This would mean more money for the company and this could mean a bigger competition in the industry for rock magazines as 'Kerrang' as ruled the roost in that genre of music for a long time now.
Also if IPC media chose to distribute my product that would probably mean an increase in popularity for rock music resulting in more sales of merchandise and anything to do with the rock genre.